Analysis – re.mix:downtown

Analysis of Hamburg's downtown & smart stores for my master thesis

Related projects: Wolke, bike.stadt sports

Category: Information Design

Project Partner: Aizhan T.

Year: 2021

This master thesis delves into the transformation of Hamburg's city center, specifically between Rathausmarkt and the Hauptbahnhof, from 2020 to 2021. It offers a comprehensive analysis of urban utilization, footfall patterns, public spaces, and the city's metamorphosis, especially in the context of e-commerce growth and the emergence of smart stores with cutting-edge technologies. Driven by the shifting dynamics of the pandemic era and the challenges of the digital age, this thesis presents a vision to rejuvenate the city center while emphasizing the advantages of urban spaces as well as the transformation of vacant properties.